White Papers

Portable Label Printers: Comparing Devices' Total Cost of Ownership

April 30, 2018

This whitepaper helps potential users of portable label printers understand what they could expect to spend on printers, various cartridges, cost per label, and potential TCO prices. more

The Coming Soon Revolution in Commercial Printing

March 26, 2018

Adopting a Universal Graphics Engine opens the door to Smart Print Manufacturing. The print industry is in a period of change. It is not unprecedented change, but it is change. That transformation is altering how content creators design and execute their vision, and how print providers engage with their clients. more

Sharp's Approach to Differentiate

February 26, 2018

Dealers are looking for new and fresh ways to differentiate their offerings. Sharp found a way by promoting fresh, clean drinking water. At the Sharp National Dealer Convention, Keypoint Intelligence - InfoTrends was introduced to a new technology sold exclusively by Sharp in the US that harvests fresh clean drinking water from the sky. In a recent interview to gain insights into the new technology, we asked Ron Dorfman (CEO/Founder of Skywell) a few questions. more

Table Top Label Printers: Comparing Devices' Total Cost of Ownership

July 06, 2017

Tabletop color digital label printers are becoming increasingly popular among small and medium-sized manufacturers and other business end users, including some small print service providers. more

Locate Opportunity with Geomarketing

April 09, 2017

Adding location-based GEOservices to draw a fence around where you should be pinpointing brand marketing efforts ensures that you deliver the right message to the right doorstep or mobile device, every time. Not only is there engagement, but by eliminating ineffective marketing, there are cost savings. This white paper explores the opportunities involved using these geomarketing techniques. more

Meeting Clients' Needs with Geomarketing

April 07, 2017

The team at locr have a set of GEOservices offerings that can be customized to meet the need of any Print Service Provider (PSP) or Marketing Service Provider (MSP) in the world. Using the same technology that guides your car to an unfamiliar location, locr maps and GEOservices open the door to adding different types of maps to mailings and mobile apps, as well as offering marketing optimization and mailing optimization services that you can position as cost savers to your clientele. more

documobiFUSE: Making Print Integral to the Mobile Experience

August 10, 2016

In this white paper, InfoTrends examines how marketers and service providers must re-engineer their processes, platforms, and organizations to accommodate today’s always-on consumers. more

Quality in Production Digital Color

May 11, 2016

InfoTrends examines how Canon has taken the key aspect of output gloss levels to give users the ability to adjust these to optimize the results for a specific media. This aspect of ‘gloss optimization’ is important because it provides offset-like output and makes it possible to use digital and offset output interchangeably for a range of job types. more

Print Three Drives Significant Online Growth Using RACAD TECH’s Technology

January 13, 2016

In this case history, InfoTrends explores the situation, the solution, and the result of Print Three's use of RACADTECH’s software solutions to provide customers with a convenient way to submit and personalize (VDP) files for printing that minimizes the amount of interaction needed between the print shop staff and customers. more

Optimizing Print to Mail:The Pitney Bowes AcceleJet Printing and Finishing System

September 23, 2015

Pitney Bowes has announced a new product that fits well in the gap between existing cut-sheet electrophotographic and continuous feed inkjet color products. This gap, known as “the Zone of Disruption,” is an area where high-speed and cost-effective products are challenging existing offerings. In this white paper, InfoTrends will explore the market trends that are driving users to cost-effective inkjet solutions more