From AI to Production Print and Sales Enablement Tools, Keypoint Intelligence Tracks the Industry’s Future

08/28/2024

Article: ENX Magazine - August 28, 2024

How did Keypoint Intelligence fare in 2023 from a profit standpoint? In general, how did the company perform in relation to expectations, and what were some of the variables that shaped the year?

Sci: I’d say 2023 was an OK year. I don’t think there was anything particularly special or bad about it. The key is to make sure that we’re always coming out with innovations, and we accomplished that in 2023 with the quoting tool. We also had some new areas of opportunity, such as robotics testing. We’re starting to see the results more in 2024. The new areas of labels and packaging have been quite good. The acquisition of ProPrintPerformance last year has proven to be successful, and it’s grown considerably. Those types of opportunities within the production market, and providing sales enablement tools for the dealer community, underscore what we’re trying to accomplish.

It’s been a year since we first discussed UVERCE. Can you provide a status update and talk about the feedback you’ve received from early adopters?

Sci: We’ve had good success with it, although I actually thought we’d be having even more success. Still, UVERCE has produced a steady flow of customers—and very satisfied ones. In fact, I made a presentation at a CDA event a month or two ago, and we did four installs alone within one month. I do think the adoption rate is a little slower than I anticipated, but I’m happy with the progress that we’re making.

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