Lexmark Cashes in with BLI Pacesetter Award in Retail for North America from Keypoint Intelligence



Fairfield, NJ – Keypoint Intelligence, the world’s foremost market research firm and independent evaluator of print and smart technology hardware, software, and services, announces that Lexmark International has won the Buyers Lab (BLI) 2023-2024 Pacesetter Award in Retail. Based on research conducted in the North American market, the award recognizes Lexmark as being the leader in retail offerings in the areas evaluated.


To determine which OEMs lead the market in helping their retail clients meet the industry’s unique challenges, analysts at Keypoint Intelligence conducted an in-depth evaluation of vendor offerings that drilled into over 60 points of potential differentiation, spread across categories such as MFPs and other hardware, service and support, and security. Keypoint Intelligence analysts then applied a proprietary rating scale to determine which OEM stands out as the most complete provider for the sector.


“The ability to serve the needs of vertical market customers takes more than just top-notch document imaging hardware. Being a leader in the field also requires a deep understanding of the challenges that customers in a given industry face every day, coupled with the ability to deliver solutions and services to address those pain points,” said Jamie Bsales, Principal Analyst in Keypoint Intelligence’s Office Group. “Our study showed that for the retail market, Lexmark can do exactly that. In fact, Lexmark earned the top scores in the Software, Support, Professional Services, and Market Leadership categories.”


Many factors contributed to the company’s strong showing. Lexmark printers and MFPs have proven their reliability in high-volume environments. In fact, a CX800 series model surpassed one million pages during a grueling custom test in our lab. Many Lexmark models also support flexible media-handling specifically for retail, including Rx labels, drug fact sheets, shipping labels, shelf tags, card stock, and banner paper for in-store signage.


In software, Lexmark offers an unsurpassed portfolio of solutions developed with retailers in mind, including Lexmark Document Distributor, Lexmark In-Store Capture solution, Supply Chain Document Optimization solution, and Lexmark’s Print and Digital Signage solution. Moving beyond the realm of print and document imaging, the company has also recently launched its Lexmark Smart Retail Solution Suite. This innovative platform enables stores to optimize retail performance by analyzing the behavior and buying decisions of customers within a retail environment in real time.


“Paper-based processes create bottlenecks, which hinder retail employees from spending time on the sales floor with customers,” said Paul Merritt, Lexmark Industry Director for Retail. “Lexmark is proud to help customers and partners streamline their business processes for better insight and control of their retail paper-based processes with solutions, such as the Lexmark Smart Retail Solutions Suite, so they can make decisions that make an impact. This BLI Pacesetter Award from Keypoint Intelligence validates Lexmark’s ongoing commitment to providing industry-leading imaging and IoT solutions in retail environments.”


About Keypoint Intelligence

For over 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this mission-critical knowledge for strategic decision-making, daily sales enablement, and operational excellence to improve business goals and increase bottom lines. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.


About BLI Pacesetter Awards

Based on exhaustive questionnaires, in-depth interviews, and a proprietary rating scale, Buyers Lab PaceSetter Awards recognize those document imaging OEMs that have shown market leadership in a variety of categories, including technologies, services, and key vertical markets.


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Carl Schell

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