PaceSetter

Xerox Wins BLI Pacesetter in Production Print Applications: Color Embellishments B3 Cut Sheet

2023-2024
10/18/2023

 

Fairfield, NJ – Keypoint Intelligence, the world’s foremost market research firm and independent evaluator of print and smart technology hardware, software, and services, announces that Xerox Corporation has won the Buyers Lab (BLI) 2023-2024 Pacesetter Award in Production Print Applications: Color Embellishments B3 Cut Sheet. Based on research conducted in the North American and Western European markets, this important award acknowledges Xerox as the leader in the areas evaluated.

 

Now more than ever, print service providers (PSPs) need to sell the value of print. They must differentiate themselves from increasing competition and communication channels to grow their business and build resilience. Keypoint Intelligence’s analysis on production print applications set out to explore which vendors lead the market in providing programs, support, or capabilities designed to help their customers produce and/or promote and sell print. Keypoint analysts recognize Xerox shows strong thought leadership and is strategically focused on providing not only the technology but also the support to propel PSPs through a very competitive marketplace.

 

“This Pacesetter Award in Production Print Applications: Color Embellishments B3 Cut Sheet is about more than just providing a great technology to the market,” said German Sacristan, Principal Analyst of On Demand Printing & Publishing at Keypoint Intelligence. “Xerox takes it to the next level. The company pursues a 360-degree holistic approach when developing the right programs to help not just its customers but the customers’ customers, too. It is an overarching strategy that, ultimately, contributes to the growth of digital printing and drives success for all.”

 

Color embellishments make print innovative and impactful—but it takes more than that to help customers be profitable. Xerox’s Genesis Initiative program has been curated to inspire designers with a suite of resources and educational aids. From virtual, instructor-led webinars to print samples and blended swatch booklets, the program arms PSPs with the knowhow to promote best practices with Beyond CMYK techniques. Designers have the creative freedom as well as the confidence to add color embellishments to their concepts and campaigns. What’s more, Xerox delivers training resources in a number of localized languages and at no extra cost to the client.

 

“Everyone benefits from Xerox’s Genesis Initiative,” Sacristan said. “PSPs receive training and tools to help them market and price Beyond CMYK jobs effectively, leading to a more powerful potential ROI. “Sales teams are supported through business development sessions to better target markets and growth opportunities, while designers and specialty print providers can connect via Xerox’s Global Locator function. This fosters close collaboration between the two parties for a more smooth and successful print outcome.”

 

“At Xerox, we understand PSPs and their clients are looking for ways to help them stand out from the crowd. Our Beyond CMYK embellishments enable them to capture new business with applications that extend the capability of Xerox presses,” said Terry Antinora, Vice President and General Manager of Global Offering Solutions at Xerox. “We continue to invest in the production print industry and our clients, including with programs like Genesis that support and drive client success. We are honored to receive this award from Keypoint Intelligence.”

 

About Keypoint Intelligence

For over 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this mission-critical knowledge for strategic decision-making, daily sales enablement, and operational excellence to improve business goals and increase bottom lines. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.

 

About BLI Pacesetter Awards

Based on exhaustive questionnaires, in-depth interviews, and a proprietary rating scale, Buyers Lab Pacesetter Awards from Keypoint Intelligence recognize those document imaging OEMs that have shown market leadership in a variety of categories, including technologies, services, and key vertical markets.

 

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Contact

Carl Schell

+1 973-434-7151

carl.schell@keypointintelligence.com