Another Pair of Brother A4 Devices Win BLI 2023 Pick Awards from Keypoint Intelligence



Fairfield, NJ – Keypoint Intelligence, the leading market research firm and independent evaluator of print and smart workplace technology and services, announces that Brother has won a couple of Buyers Lab (BLI) 2023 A4 Pick Awards.


Brother HL-EX470W


Brother MFC-EX670W


Today’s hybrid working environment requires easy connectivity and collaboration, with the confidence that workflows are secure. The Brother HL-EX470W and MFC-EX670W are easy to use, with an intuitive print driver and a well-organized touchscreen. An impressive array of popular cloud services and mobile connectivity combine with a host of security features to provide protection for those working across different locations and devices.


“The Brother HL-EX470W and MFC-EX670W are exceptional choices for mid-size workgroups looking for a color printer or MFP,” said Rachel Dean, Technical Editor in Keypoint Intelligence’s Office Group. “As well as delivering flawless reliability throughout testing, impressive print and scan speeds will help to keep pace with the demands of your highly productive teams. And with sharp text and crisp business color, professional-looking output is assured. For these reasons and many others, it was plain to see that the Brother HL-EX470W and MFC-EX670W deserve these BLI Pick Awards.”


The aforementioned security package brings peace of mind to users of the Brother HL-EX470W and MFC-EX670W. Brother Triple Layer Security keeps devices secure, protects documents in transit to and from print devices, and safeguards the network. Other noteworthy items include an integrated NFC card reader for easy badge authentication and Secure Print to maintain document confidentiality. These models also passed the strict protocols of Keypoint Intelligence’s Security Validation Test for device penetration.


“We are honored that our Enterprise Color Laser printers have been selected for BLI Pick Awards from Keypoint Intelligence,” expressed Fernando Maroniene, Senior Director of Product Marketing at Brother International Corporation. “These awards are a testament to our commitment to offer hardware features and solutions that will help enable our partners and customers to meet the evolving needs of today’s businesses.”


About Keypoint Intelligence

For over 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this mission-critical knowledge for strategic decision-making, daily sales enablement, and operational excellence to improve business goals and increase bottom lines. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.


About BLI Office Hardware Pick Awards

Buyers Lab Picks stand alone in the industry and are hard-earned awards as they are based on rigorous testing, including an extensive durability assessment and evaluation of key attributes such as usability, image quality, and value. Each product that passes its lab test earns the Highly Recommended or Recommended Seal and a Certificate of Reliability, with the best performers qualifying as Pick contenders.


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Carl Schell

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