Canon Color imageCLASS X MF1538C Takes Home a BLI 2023 Pick Award from Keypoint Intelligence



Fairfield, NJ – Keypoint Intelligence, the leading market research firm and independent evaluator of print and smart workplace technology and services, announces that the Canon Color imageCLASS X MF1538C has won a Buyers Lab (BLI) 2023 Pick Award, based on how well the device performed during Keypoint Intelligence lab testing.


“This A4 Pick Award-winning device from Canon goes above and beyond in meeting the requirements of small to mid-size workgroups,” said Rachel Dean, Technical Editor in Keypoint Intelligence’s Office Group. “Flawless reliability and intuitive functionality keep teams working at optimum productivity. Adding to that are a variety of flexible mobile and cloud options, while fast print and scan speeds enable efficient collaboration—all these things speak to today’s modern office, which includes hybrid workers. To top it all off, the Canon Color imageCLASS X MF1538C provides high-quality output not only for general office use but also allows environments to produce professional-looking color documents, such as marketing collateral, in-house.”


The Canon Color imageCLASS X MF1538 is easy to use, with an intuitive print driver and a 7" color touchscreen. Fast, double-sided scanning is achieved thanks to a DSPF (duplexing single-pass feeder) that has an above average capacity, and OCR offers next level digitization for productive collaboration. A host of security features provide protection for those working across different locations, such as the included McAfee Embedded Control, while Secure Print and Encrypted PDF functions bring enhanced document and data confidentiality into focus. All in all, the complete value proposition of this device makes it well deserving of a BLI Pick Award.


About Keypoint Intelligence

For over 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this mission-critical knowledge for strategic decision-making, daily sales enablement, and operational excellence to improve business goals and increase bottom lines. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.


About BLI Office Hardware Pick Awards

Buyers Lab Picks stand alone in the industry and are hard-earned awards as they are based on rigorous testing, including an extensive durability assessment and evaluation of key attributes such as usability, image quality, and value. Each product that passes its lab test earns the Highly Recommended or Recommended Seal and a Certificate of Reliability, with the best performers qualifying as Pick contenders.


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Carl Schell

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