Color Consistency

Keypoint Intelligence Presents BLI 2024-2026 Most Color Consistent A4 Brand Award to Canon



Fairfield, NJ – Keypoint Intelligence, the leading market research firm and independent evaluator of print and smart workplace technology and services, announces that Canon U.S.A., Inc., has won the Buyers Lab (BLI) 2024 Most Color Consistent A4 Brand Award. Canon has now won each of Keypoint Intelligence’s current once-every-three-year awards one time (A4 Color Consistency, A4 Energy Efficiency, and A3 Reliability).


To determine the award recipient, Keypoint Intelligence analyzes the last five years of test data, equating to over 2.3 million pages from six vendors printed by toner-based A4 color models. Canon’s seven devices evaluated produced 175,000 pages. A4 hardware is tested to half the maximum monthly duty cycle, using standardized media IT8 color charts printed and measured at the 25%, 50%, 75%, and 100% test points. Each sample is then compared to the Day 1 output to assess just how stable color output is over time.


“Keypoint Intelligence has been lab testing color consistency for over two decades. We realize it’s a subject that remains critical in how well a device performs in the field and how it’s driving overall customer satisfaction through quality output,” said Pete Emory, Director of US/Asia Research & Lab Services at Keypoint takes the subject of color consistency very seriously. “Canon’s A4 hardware achieved superior color consistency versus competitor devices. Highly durable color output means less paper wastage, which leads to cost savings for any color hardcopy requirements. Whether in the office or at home, users can rely on Canon’s devices to deliver top-notch, repeatable color documents.”


“Canon is thrilled to be named the 2024-2026 Most Color Consistent A4 Brand by Keypoint Intelligence,” said Shuji ‘Steve’ Suda, Vice President and General Manager of the Hybrid-Workplace Solutions Group. “Being able to provide a reliable experience to our customers is a paramount goal for Canon. Consistent color output from our products helps provide product satisfaction to end users for the entire lifecycle of their product and helps to make sure they keep coming back to Canon for future orders.”


About Keypoint Intelligence

For over 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this mission-critical knowledge for strategic decision-making, daily sales enablement, and operational excellence to improve business goals and increase bottom lines. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.


About BLI Color Consistency Awards

As the leading test facility in the print and smart workplace spaces, Keypoint Intelligence performs color consistency testing in conjunction with each device’s durability test. Based on Delta E readings and spectrophotometric data collected from the US and UK labs, these special Buyers Lab Awards are presented only once every three years.


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Carl Schell

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