Line of the Year

HP Wins BLI A4 Line of the Year Award from Keypoint Intelligence



Fairfield, NJ – Keypoint Intelligence, the leading market research firm and independent evaluator of print and smart workplace technology and services, announces that HP has won the coveted Buyers Lab (BLI) 2024 A4 Line of the Year Award. Given once a year, this award recognizes the vendor that has a hardware lineup deemed best overall based on rigorous lab testing and in-depth market research.


To determine the A4 Line of the Year Award recipient, Keypoint Intelligence considers current MFPs and printers in the OEM’s portfolio that have been submitted for lab testing, along with previously tested devices that are still available. To judge the overall quality of the line, analysts look at the overall rating a device received after testing, as well as the ratings in many critical areas such as reliability, value, usability, image quality, and speed.


“HP has expertly designed new A4 MFPs that stand out for their exceptional performance and user-friendly design. An intuitive touchscreen, consistent with HP's A3 offerings, ensures a cohesive and integrated experience that elevates the user experience and further enhances productivity,” said Pete Emory, Director of Research & Lab Services US/Asia at Keypoint Intelligence. “The 12 devices we tested delivered exceptional speeds and excellent image quality, along with outstanding scan features including advanced onscreen editing to provide next-level flexibility for digitization.”


“Versatile cloud and mobile workflows, a range of finishing options, and exceptional security features delivered by HP add even more value to an already outstanding value proposition,” said Rachel Dean, Technical Editor in Keypoint Intelligence’s Workplace Group. “HP's commitment to meeting the demands of modern workstyles is evident in the thoughtful design and functionality of this A4 lineup. By offering A3-type features in compact A4 devices, HP enables users to work efficiently, securely, and collaboratively in today's evolving office landscape. HP is the deserving winner of the BLI 2024 A4 Line of the Year Award from Keypoint Intelligence.”


“In the relentless pursuit of efficiency and productivity, businesses are looking for printing solutions that enable their digital transformation (DX). Our solutions-ready HP LaserJet portfolio has been engineered with security, reliability, and performance for the hybrid workplace,” said Aurelio Maruggi, President of Office Print Solutions at HP. “We are thrilled to have earned the BLI 2024 A4 Line of the Year Award from Keypoint Intelligence—enabling our customers’ success is what inspires our innovation.”


About Keypoint Intelligence

For over 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this mission-critical knowledge for strategic decision-making, daily sales enablement, and operational excellence to improve business goals and increase bottom lines. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.


About BLI Line of the Year Awards

Line of the Year Awards salute the companies that provide a broad range of hardware or software and whose products consistently performed above average throughout testing. Much consideration is also made by Keypoint Intelligence analysts and technicians in areas such as ease of use, features, and value, across an entire portfolio for that product area, with the end result being the most prestigious Buyers Lab Awards offered.


Social Media

Connect with Keypoint Intelligence on LinkedIn

Follow Keypoint Intelligence on Twitter



Carl Schell

+1 973-434-7151