HP Wins 2025-2027 Most Reliable A4 Brand Award from Keypoint Intelligence
Fairfield, NJ – Keypoint Intelligence, the leading market research firm and independent evaluator of print and smart technology and services, announces that HP Inc. has won the prestigious Buyers Lab (BLI) 2025-2027 Most Reliable A4 Brand Award. This accolade acknowledges the vendor with the most reliable A4 product line, based on the combined results of all models subjected to Keypoint Intelligence lab testing.
MFP and printer reliability will always be a critical concern for vendors, the channel, as well as buyers since a dependable device helps minimize downtime and improves profitability and productivity. After compiling performance data for every OEM that submitted devices for lab testing from 2020-2024, HP’s A4 portfolio proved to be the standout performer in delivering exceptional reliability.
The Most Reliable A4 Brand Award is a testament to HP’s dedication to quality and durability. Over an extensive five-year evaluation, Keypoint Intelligence evaluated the performance of 26 HP laser-based and ink-based A4 devices in controlled lab conditions, revealing remarkable results:
- A total of 2.24 million impressions produced
- Only five misfeeds, for an exceptional misfeed rate of one every 448,500 pages
- No failures, malfunctions, or service calls
“This recognition marks HP’s third Most Reliable A4 Brand Award, following previous wins in 2018 and 2022, solidifying HP’s leadership in the industry,” said Pete Emory, Director of Research & Lab Services NA/APAC at Keypoint Intelligence. “For nearly a decade, HP’s A4 portfolio has continuously demonstrated best-in-class standards of durability, outperforming competitors with minimal downtime and reinforcing its status as a trusted choice for enterprise printing.”
“HP continues to set the standard for reliability and performance in the office printing industry. I’m proud that our commitment to innovation and quality has once again been recognized with the 2025-2027 Most Reliable A4 Brand Award from Keypoint Intelligence,” said Aurelio Maruggi, President of Office Print Solutions at HP. “We are honored to receive this award for the third time, highlighting our dedication to delivering consistent, exceptional performance for our business customers.”
About Keypoint Intelligence
For over 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience. Customers have harnessed this mission-critical knowledge for strategic decision-making, daily sales enablement, and operational excellence to improve business goals and increase bottom lines. With a central focus on clients, Keypoint Intelligence continues to evolve as the industry changes by expanding offerings and updating methods, while intimately understanding and serving manufacturers’, channels’, and their customers’ transformation in the digital printing and imaging sector.
About Reliability Awards
As the leading independent authority on document imaging, Keypoint Intelligence performs the most intensive durability testing in the industry, making a Reliability Award from Keypoint Intelligence unique and distinctive. Data from our test facilities in the United States and the UK is evaluated by lab personnel and analysts to determine the winners based on business-critical factors, including total tested impressions, number of misfeeds, and service interruptions.
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Contact
Carl Schell
+1 973-434-7151
carl.schell@keypointintelligence.com