The Key Point Blog
A conversation with HMB Capture Division President John Paider and Sales and Marketing Director Alan Minton The longer I talked with the folks at HMB, the more convinced I became that vertical-based selling strategies don’t capture a client’s specific needs. After all, just because different organizations share a vertical market, doesn’t mean they share the same problems. In making this same realization, HMB forged a sales model that focuses on identifying and fixing specific business problems more so than on vertical markets.
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Looking to Expand Coverage, BLI Establishes New Wide Format Relationships Held annually, the SGIA (Specialty Graphic Imaging Association) Expo showcases the latest in wide format printers of all kinds, as well as the newest finishing options, color management solutions, ink vendors, RIP software manufacturers, media companies, and much more.
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Document Imaging Manufacturers Tour BLI's New Facility Now fully settled in our new location, we’ve opened our doors in a series of Open House presentations designed to give the executive, engineering and marketing teams from the leading printer, scanner and MFP manufacturers a deeper look inside our operations.
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Showcases Every Part of Its Portfolio, from A/V to Document Imaging A key part of Sharp’s message, and a consistent talking point over the day, was the integration of the company’s A/V product lines (which include professional monitors and interactive BIG PAD whiteboards) into the portfolio of products being offered by its traditional document solutions/imaging channel.
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Tailored Technology Made to Order On the outskirts of Birmingham, Alabama, you’ll find a rarity in the document imaging industry: a document scanner/capture company developing, manufacturing and distributing its own products. BLI recently visited ibml’s world headquarters to present its BLI Summer 2015 Pick award.
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UK’s First National Commercial Print Industry Event Staged Birmingham—once famed as the ‘City of a Thousand Trades’—staged the inaugural event of The Print Show in its hangar-sized National Exhibition Centre. With a focus squarely on the UK print industry, exhibitors rolled in from all sides, which made for a richly divergent event—we saw beautiful letterpress art, spellbinding book binding craft and bold futuristic 3D printed sculptures.
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Single-Line A3 Reseller Leads with Security, Celebrates Golden Anniversary Whether it’s a business, a basketball team or a band, success is almost always the result of many factors, not just one. Still, there tends to be single part of the equation that rises above the others to become the ultimate difference maker. For Jeff Boate, PERRY proTECH’s president, that thing is easy to identify: security.
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Strategy Points from ACDI, North America’s Largest PaperCut Distributor When an organization’s client list consists of fortune 500 companies, prestigious universities, and various professional sports franchises, it must be doing something right. And doing it right has earned ACDI the right to call itself the PaperCut and solutions authority in every region they operate in.
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Company Founder Talks about Personal and Professional Experience, Premier Program John MacInnes is the President and CEO of Print Audit, a leading ISV based in Calgary, Alberta, Canada. The company was co-founded by MacInnes in 1999 and has since become one of the most successful developers of print tracking and copy auditing tools in the industry, with major clients including the likes of Nike, Visa, Pfizer and the U.S. Army.
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It’s Time to Tell Small Businesses to Break Up with Their Server and Jump Ship for the Cloud If you’re like most resellers, your customers are predominantly small businesses, and IT costs are a significant overhead expense. But without technology underpinning their business, everyday processes would be incredibly inefficient—ultimately killing their bottom line. Talk about a rock and a hard place. But since the emergence of the cloud and mobile technologies, IT doesn’t need to be a small business’ Achilles Heel. All you need to do is convince your customers to chuck that resource-sucking server and embrace the cloud.
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