Multi-Client Studies

Keypoint Intelligence's multi-client studies deliver in-depth primary research that is focused on major industry trends and topics. Each study is led by a team of subject matter and research experts who provide findings and recommendations that can immediately be applied to your sales and marketing strategies. Multiple companies fund, influence, focus, and receive the research results, enabling them to obtain business critical information at a fraction of the cost of conducting the study on their own.

Direct Marketing Production Printing & Value-Added Services: A strategy for growth

December 16, 2015

With advances in technology, this benchmark study is designed to look at what the future holds for marketers, consumers and direct mail printers as well as the requirements for support from both equipment and software providers. It explores how marketers want to leverage direct mail to effectively engage consumers. The study provides strategy and business development support to help vendors, print service providers, and marketing service providers capture high value pages and services in a cross media world.

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Micro to Mega: Trends in Business Communications

November 11, 2015

Businesses and organizations of all sizes invest significantly in efforts to communicate with customers. Organizations of all sizes rely on a broad communications mix to steer operations, accelerate sales, and drive revenues. Customer communications span many channels—print, online, mobile, social media—and the challenge many organizations face is selecting the right mix to maximize results. Digital media continues to disrupt corporate communication requirements and spending, and organizations are integrating channels to deliver the most effective and efficient mix to serve and engage customers. This research study evaluates communication trends, identifies media usage and spending, and defines key decisions makers’ criteria for selecting media and providers across small and medium-sized business and large enterprise organizations in key vertical industries.

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The Future of Digital Packaging Workflows

November 11, 2015

Manufacturers of consumer products and the companies that create packaging for them face many challenges today, often ones digital production methods help address. Manufacturers need to customize products to target many markets, and to put new versions on retail shelves quickly. Converters need to print short runs of packaging for brand owners efficiently and cost effectively. For all the companies involved, these basic challenges lead to a host of others in communications, job management, printing, and fulfillment.

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Mobile Devices and the Impact on Print - Europe

September 16, 2015

This research uncovers the relative opportunity to print across a broad range of mobile device users from teenagers to office and mobile business users to retired people. The goal was to understand what each of those groups and other groups of people need in order to satisfy their desire to print from their mobile devices. The study looks at attributes such as the needs, behaviors, and desires of business users vs. personal users who wish to print. Are business printers and personal printers very different? Do they experience different barriers?

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Mobile Devices and the Photo Products Market Opportunity

July 15, 2015

This study will provide hardware, software, app and service providers with information to help them understand the evolving relationship between photo products and mobile devices. It will consider what vendors are successful (and why), examine current consumer behavior (with an emphasis on pain points and unmet needs), outline the future potential for mobile print through new market models, and offer recommendations for clients.

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The Future of Scanning

May 01, 2015

Scanning has emerged as not only a means to digitize paper but, with the aid of solutions, a sophisticated method of capturing information, automatically identifying and organizing it. Specific processes that are very tied to regulation or compliance are especially sensitive to the use of solutions that can meet initiatives internally and externally. While scanning and capture is quite pervasive, paper is still present in many departments and areas of business, often used as means to communicate, capture information and even signatures on forms. This study looks to understand what the future holds for document scanning and capture solutions and the associated devices as business is faced with more and more demands to be digital, entirely.

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The U.S Digital Interchangeable Lens Camera Study Series

April 15, 2015

InfoTrends new 2014/2015 study picks up where the 2013 study left off. At a macro level, it considers consumer attitudes, behaviors, and potential market opportunities surfacing beyond camera bodies and the associated still photos. The study hones in on video activity, lenses, and other accessories. The study also examines what could turn DILC “intenders” into actual buyers. It pays careful attention to these intenders and what motivates them, what inhibits them, what marketing messages appeal to them, and how they are likely to use an ILC.

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