Vertical Market Segmentation
Proven & unique data marketing expertise provides strategic revenue growth in markets that yield the highest level of probability
What are your company’s top marketing challenges?
- Generating web traffic and quality leads
- Utilizing the technology stack effectively
- Demonstrating the ROI of marketing activities
- Targeting the right account with the right message
- Executing the marketing strategy
- Inability to pinpoint your target market
- Producing relevant content
The list goes on…
What’s Vertical Market Segmentation?
What we do for you

Conduct Workshop
Conduct workshop to help develop marketing direction with focus on strategic initiatives

Enhance Customer Database
Enhance customer database by appending customer information on industries and sizes

Manageable Targets
Merge, group and rank market segments into manageable targets

Market Opportunity
Identify key verticals within technology segments

Market Segmentation Analysis
Prepare market segmentation analysis to support future target market campaigns based on strategic initiatives

Proven Results
Consulting & Proven ROMI in 4 months
Confirming the Target Market – M.G.R. Assessment™
Merge CRM & ERP data with marketing information (Industry/Employees)
ERP Billing By Customers

CRM Data
Group thousands of customers into a few manageable market segments


Rank market segments from most to least attractive for targeting
Take the first step in building your marketing foundation – take the complimentary Marketing Foundation Assessment now– and find out how you stack up.
Keypoint Intelligence and Pontrelli Marketing have partnered to launch a new service critical to dealers’ business development:
Vertical Market Segmentation (VMS). This service provides the data assessment and expert analysis needed to transform key insights into potential revenue opportunities for the dealer channel.