Vertical Market Segmentation
Proven & unique data marketing expertise provides strategic revenue growth in markets that yield the highest level of probability
What are your company’s top marketing challenges?
- Generating web traffic and quality leads
- Utilizing the technology stack effectively
- Demonstrating the ROI of marketing activities
- Targeting the right account with the right message
- Executing the marketing strategy
- Inability to pinpoint your target market
- Producing relevant content
The list goes on…
What’s Vertical Market Segmentation?
A unique program designed to help you grow your business by helping you focus on the right opportunities within the right target markets.
We’ll help you target accounts that have the highest probability to win more business by organizing & categorizing your ERP data.
Based upon your strategic initiatives and our data analytics, the program will help drive specific vertical marketing campaigns—bringing sales and marketing together.
The Vertical Market Segmentation program yields proven results and returns in the first 4 months!
What we do for you
Conduct Workshop
Conduct workshop to help develop marketing direction with focus on strategic initiatives
Enhance Customer Database
Enhance customer database by appending customer information on industries and sizes
Manageable Targets
Merge, group and rank market segments into manageable targets
Market Opportunity
Market Opportunity to identify key verticals within technology segments
Market Segmentation Analysis
Prepare market segmentation analysis to support future target market campaigns based on strategic initiatives
Proven Results
Consulting & Proven ROMI in 4 months
Conduct Workshop
Conduct workshop to help develop marketing direction with focus on strategic initiatives
Enhance Customer Database
Enhance customer database by appending customer information on industries and sizes
Manageable Targets
Merge, group and rank market segments into manageable targets
Market Opportunity
Identify key verticals within technology segments
Market Segmentation Analysis
Prepare market segmentation analysis to support future target market campaigns based on strategic initiatives
Proven Results
Consulting & Proven ROMI in 4 months
Confirming the Target Market – M.G.R. Assessment™
Merge CRM & ERP data with marketing information (Industry/Employees)
ERP Billing By Customers
CRM Data
Group thousands of customers into a few manageable market segments
Rank market segments from most to least attractive for targeting
Take the first step in building your marketing foundation – take the complimentary Marketing Foundation Assessment now– and find out how you stack up.
Keypoint Intelligence and Pontrelli Marketing have partnered to launch a new service critical to dealers’ business development:
Vertical Market Segmentation (VMS). This service provides the data assessment and expert analysis needed to transform key insights into potential revenue opportunities for the dealer channel.